After all, it’s not likely that people will be describing any of Sherman’s looks as pretty. In the lipstick section, for example, a virtual makeup mirror enabled consumers to try 18 different colours in 30 seconds.
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Touch screens and mobile experiences enabled consumers to interact with MAC products in a whole new way. It’s not Sherman’s first foray into commerce-she’s done campaigns for Balenciaga and Marc Jacobs, but it’s a marked departure for the cosmetics world. Wunderman Thompson created interactive experiences for MAC’s three key categories: lipstick, foundation and eye shadow. She showcases makeup as a tool for transformation, not only for hiding flaws and spots but as something that can also create personas. In the three images of the campaign, Sherman uses the line to completely alter her look appearing as a garish heiress, a doll-like ingénue and a full-on clown. Due to our industry success, and unique educational concept, there are many schools.
AOFM has cemented its position as one of the world’s most recognized and unrivaled fashion, editorial, catwalk and bridal makeup academies. picked Sherman as the nearly unrecognizable face of their fall line. to be Voted the best makeup school in Europe and the top 3 best makeup schools to attend around the world across google. While most of the major beauty houses have continued on the staid path of beauty advertising, pairing fashion photographers with well-known models or celebrities for smoldering photographs, cosmetic giant M.A.C. MakeupPlus - Selfie Makeover is a photo editing application that will allow us to apply virtual makeup in a matter of seconds. Thankfully, Sherman hasn’t reined in her signature style for the cosmetic world. Earlier this year her Untitled #96, which depicted Sherman as a lovelorn woman clutching a personal ad while lying on a kitchen floor, sold for a record $3.89 million-the highest price tag ever attached to a single photograph. Ive always found makeup to be my medium when expressing myself and my style.
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Her work is sometimes disturbing, always provocative and often explores how women in particular are portrayed in society. MAC Makeup Artist Ive been working as a professional makeup artist over the last 4 years for MAC. Throughout her career she’s photographed herself as everything from a vixen to a victim, a centerfold to a corpse, using costumes, wigs and makeup to transform herself. For more than 30 years, Cindy Sherman’s images have captured metamorphosis after metamorphosis as she’s repeatedly transformed the same model: herself.
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